Course Description

CEO, DemandWell

Mitch Causey

My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. I founded Cornerstone Interactive to help new marketers get a jumpstart in their career. Outside of my work, I’m a husband, DIYer, and wannabe disc golfer.I don’t believe in strangers. If we don’t know each other, I’d love to meet you!

Course curriculum

  • 1

    SEO 101 – Search Engine Optimization (SEO) Essentials

    • What is SEO?

    • What is a Search Engine Anyway?

    • ACE: the entire search algorithm in one word

    • SEO Ranking Factors

    • Why is SEO valuable?

    • Future-proofing Your SEO Strategy